Rebranding Your Product

Whether a label, box, aerosol can, bottle or 5-gal pail, all products have a brand image which hold a place in the consumer's mind. Brand images have a life span and there comes a day when that brand image will need a facelift or possibly a new name and look to freshen-up the brand. The projects shown below went through a variety of stages in the rebranding process. Some included redesign of such pieces as product name, logo, packaging and POP displays. All projects were implemented with a strategic marketing plan to increase sales and produce product awareness in their respective market segment.

​